5k Arri Light

advertising / sales support / broadcast & web graphics corporate & customer communications & training

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objective

To bring my design experience in print, the internet and television to corporate clients or small business owners. For businesses looking for help creating marketing materials for sales support, customer service, employee or product training I'm available to work on/off site with your creative or sales staff. For smaller companies looking for an in-house person to create print ads and maintain their website I can fill that role, much as I do with several clients on a freelance/project basis. A big believer in life long learning I have a stong desire to work with a team delivering training with online video and mixed media.

satisfaction comes with skills exercised / nourished / multiplied

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Research indicates that 70% of people will only look at the visual in an ad, whereas only 30% will read the headline. The majority of my clients have no budget for models with pouty lips or even high-end products shots. With television your audience is somewhat captive, customers on the web are pre-vetted usually by a google search with print their not! In many ways an effective print ad is harder to execute that a an effective TV commercial.

I am passionate about design, website interface usability and web standards. I strive for clean design, clean compliant code and quick loading responsive websites. Will the internet launch a thousand nitch markets, fulfill the promise of easy access to information and targeted advertising, create a technology / information under class just or be the idiot-box of the next century? I have high hopes for what the internet will become and want to be a part!

I love finding the creative hook for great copy, directing performances for verisimilitude and intent, shooting rich images from interesting angles, creating graphics that add meaning to the message and bringing it all together in an edit of elegance and impact. In fourteen years in TV commercial production, I’ve worn the hats of writer, director, videographer, graphic artist and editor. In each of these roles, I’ve worked hard to bring the things “I love” to every project.

Motion graphics includes special effects, video compositing, color correction toolsets, 3D and 2D elements in motion and often edited to audio. My experience with motion graphics is mostly 3D logo treatments and elements of larger projects like show opens/closes, segment transitions and graphic reveals. Creation time is often time intensive for very short elements, but can add greatly to the production value of the overall piece.

Annual reports, sales one sheets, customer training and any marketing materials print, digital or otherwise that is used to support your sales staff. For several of my clients I maintain online photo galleries and photo albums for staff to show on sales calls. Large project proposals and computer generated visualizations of proposed jobs can also be a great sales tool.

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