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Diamed Medical Supply

AD COPY: Chris Wetzel DIRECTOR: Chris Wetzel
VIDEOGRAPHY: Chris Wetzel EDIT/GFX: Chris Wetzel

Design notes:

Two brothers owned Diamed, one can be seen in this ad as the postman delivering supplies. They had plans to compete with Liberty Medical Supply (National ads starring Wilford Blimley). I wrote the copy, directed, and was behind the camera for most of the shots. Charles Hack was DP and shared some of the camera work. Didn't like the emergency room shots, we wanted more urgency and emotional connection to the female voice over.

Tools: photoshop, lightwave

Please let me know what you think...