We're Organized Serrano Magazine

Serrano Magazine Ad - Five Reasons

We're Organized Serrano Magazine

Serrano Magazine Ad - Happiness

We're Organized Serrano Magazine

Serrano Magazine Ad - Copy More Copy

COPY: Chris Wetzel LAYOUT: Chris Wetzel
PHOTOS: Image Bank GRAPHICS: Chris Wetzel

Design notes:

I created these We're Organized ads for Serrano Magazine. "Serrano" is a golf course community and country club, Serrano Magazine is distributed only to residents. The low circulation made Serrano Magazine ads cheap so they were always double-truck. The top and bottom ads are very different from most of the ads I've created... look at all that copy, copy, copy. Studies show people don't read it, so rarely include such an abundence. When the client saw the top ad, he felt customers would't understand the aluminum extrusion sticking out from odd angles from behind the cabinet.

Tools: photoshop, lightwave

Please let me know what you think...