Donoho’s Jewelry Commercial
Extreme close-up videography with a depth of field about two inches deep, presented many challenges. I built a motorized rig with varible speed control to turn the watches as I panned slowly with my excellent O'Connor 50 fluid head. The green screen was a small foam-core board, pushed well back to prevent reflected green spill from showing up in the watches. I used After Effects to pull the matte and in this case edit the entire spot. Undulating background and logos created in Lightwave.