• advertising / sales support / broadcast & web graphics / corporate communications & training

Donoho’s Jewelry Commercial

AD COPY: Chris Wetzel DIRECTOR: Chris Wetzel
VIDEO: Chris Wetzel EDIT/GFX: Chris Wetzel

Design notes:

Extreme close-up videography with a depth of field about two inches deep, presented many challenges. I built a motorized rig with varible speed control to turn the watches as I panned slowly with my excellent O'Connor 50 fluid head. The green screen was a small foam-core board, pushed well back to prevent reflected green spill from showing up in the watches. I used After Effects to pull the matte and in this case edit the entire spot. Undulating background and logos created in Lightwave.

Tools: photoshop, lightwave

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