• advertising / sales support / broadcast & web graphics / corporate communications & training

A & H Electric

MODELING: Chris Wetzel LAYOUT: Chris Wetzel

Design notes:

Created this logo years ago as part of a broadcast TV commericial created for a local Houston business, the orginal ad was 720 x 486 the old broadcast standard. I recreated in HDV/HDTV 1080p using the same lighwave models then used After Effects to create the lighting strike slogan revealand remaining text. My primary shooting cameras in the old days were a Sony BPE 90 or an Ikegami Betacam SP, these cameras were both very expensive. It blows me away that even the cheapest cameras at 1920 x 1080 have three times the resolution and the new expensive cameras like a Red have 4096 x 2160.

Tools: Lightwave, After Effects

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