• advertising / sales support / broadcast & web graphics / corporate communications & training

Clear Lake Honda - Logo Treatment

AD COPY: N/A LAYOUT: Chris Wetzel

Design notes:

How many logos feature a spinning globe? I've done four or five myself, here is one for a Honda Dealership that's not far from NASA. I created this logo treatment for a producer/director Darrel Manis that worked in the same company I did (Time Warmer), but on the other side of town in the Houston market. The idea was to do nice logo treatments for all our biggest customers as an enticement for client retention. This was an existing logo used on all the customers print advertising, I had nothing to do with the design just the execution of the 3D and fly-in. The client loved the logo treatment and I ended up doing the exact same fly-in for Madza of Clear Lake. Then over a twelve year period I have re-rendered in D1, HDTV720p, HDVT1080p and UHDTV/4K.

Tools: photoshop, lightwave

Please let me know what you think...